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Est. 1983


3900 Willow Creek Road Prescott, Arizona 86301



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"I want to make sure that the dogs leave knowing how to play well with others so they go out and make the world a better place. It's all about ripples."

-Shelly Gilliam

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Press Room Page

Want to know even more about the Doggie Dude Ranch? Check out some of the articles that have been written about us recently.


Dan & Shelly Gilliam Gain Knowledge and Support to Succeed

Prescott, AZ After 2 year of rigorous training and mentoring to sharpen their business skills, Dan and Shelly Gilliam, owners of C-C Doggie Dude Ranch, have graduated from APS’ Academy for the Advancement of Small, Minority, and Women Owned Enterprises (AAAME) and were honored at the Heard museum in Phoenix.  AAAME was launched in 1997 by APS and is a 2-year mentoring program combining business skill training with one-on-one advising. Rena Huber, director of AAAME, exuded “This year’s AAAME graduates exude intelligence, heart and vision – we know they are destined for greatness.”

The Gilliam family has been putting their heart into the Doggie Dude Ranch for over 25 years and now feel even better equipped to greet the future. Shelly Gilliam describes the AAAME program as essentially “an MBA degree where the coursework is designed around your own business and needs instead of just being theoretical. This is hands-on, real information that we could put to work the very next day.” This coursework has covered every aspect of their business operations from networking, to procedural manuals, to marketing plans and logo design.

Over the last two years, the Gilliams have seen their business morph from a typical “family business” to a professional organization. Both Dan & Shelly highly recommend this program for any local business owners who are looking to polish their business skills and better navigate their industry’s market. They encourage any interested parties to contact them or to contact AAAME to learn more about this free, educational program.

Shelly_&_Dan_Gilliam AAAME.jpg
Left to right:  APS CEO Don Brandt, C-C Doggie Dude Ranch owners Shelly & Daniel Gilliam, & AAAME Program Director Rena Huber celebrate a successful graduation.


Prescott Woman Magazine

Promoting World Peace One Pooch at a Time
By Monica Kaplan April/May 2009 Edition

Talk about your win/win situation. One extremely dynamic mother and daughter duo are combing teaching area teens a bevy of business and fundraising skills while raising money to promote world peace. Oh, and throw in giving a whole lot of dogs their baths at the same time. Management guru Stephen Covey would be proud.
Shelly Gilliam and her daughter M’Lynn are entering their third year of offering a day-long dog-wash fundraiser at their business, the Doggie Dude Ranch, and the dividends just keep bubbling over.

To read more, click here to download the article in a Adobe PDF document.

Local Youth Receives Soroptimist’s Violet Richardson Award and $850
for Efforts to Build a Girls’ School in Afghanistan

Prescott, AZ March 24, 2009 – Local Prescott High School student M’Lynn Gilliam, 16, was a given the Soroptimist’s Violet Richardson Award and $850 on Wednesday, March 25, 2009 in recognition of her budding leadership experiences and her work to improve the lives of girls across the world. This money will go directly to Gilliam’s organization Polished Pooches for World Peace, which has the goal of raising $15,000 to build and supply a girls’ school in Pakistan or Afghanistan through the non-profit CAI (Central Asia Institute). Gilliam’s goal was inspired by the #1 New York Times Bestseller Three Cups of Tea: One Man’s Mission to Promote Peace, One School At A Time, by Greg Mortenson and David Oliver Relin.

The Violet Richardson Award, named after the first Soroptimist president, was launched in 2000 to recognize outstanding young woman between the ages of 14 to 17 who volunteer their time and services to their communities. Typical areas of service include helping other disadvantaged girls; fighting drugs, crime and violence; cleaning up the environment; and working to end discrimination and poverty. Gilliam’s organization has the goal of promoting world peace through the education of young women in Central Asia. As these girls become educated, and then continue to teach others and raise their own families, they are able to break barriers of ignorance, hatred, and poverty. Gilliam wants to raise enough money to build a school in a new area and give them the gift of education.

While acknowledging the loftiness of her goal, Gilliam has already raised close to $4,000 through a series of dog washes, mug sales, Pennies for Peace jars, and other efforts. All of these efforts require considerable time and effort on top of a heavy school schedule. Not one to give up, Gilliam explains her dedication by saying “My family read about this guy making a huge difference in the world all by himself.  I want to do that.  Like Gandhi, I want to be the change I wish to see in the world.” The Violet Richardson Award and gift of $850 is a welcome acknowledgement that she is in fact starting to change the world.

M'Lynn receives award
Above: M’Lynn Gilliam, center, receives a check for $850 from Linda Hartmann President of Prescott Soroptomists, left, and Linda Culver, right.

SOROPTIMIST INTERNATIONAL - Soroptimist is an international organization for business and professional women who work to improve the lives of women and girls, in local communities and throughout the world. For more information on Soroptimist International of Prescott, visit or email


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Prescott Woman Magazine

Shelly, leader of the DDR pack.

Shelly Gilliam: Leader of the Pack at Doggie Dude Ranch

By Erica Ryberg

"In a day of organized chaos at the Doggie Dude Ranch, a girl with pink hair led a pair of freshly-washed Golden Doodles (think retriever plus poodle) across the DDR's Spanish tiles. Two more teens, sporting Northpoint Academy shirts, collected cash. Owner Shelly Gilliam, standing in the middle of the action, flashed a victory sign. She'd trained the students well enough that they were doing a great job without her.

"I'm superfluous!" she said.

Click here to open the entire article. 2.3 MB PDF



Latino Perspectives Magazine


Prescott's Shelly Gilliam turns animal boarding into an art form

Like, no. Love, yes.

By Staff

When you visit the website for the C Bar C Doggie Dude Ranch, you'll see photos. Lots and lots of photos. Mostly, they are of smiling dogs and contented cats - furry clients, if you will. You'll also see a few humans here and there, employees of the business that was recently voted the best kennel in Prescott. But there is one person you won't see much of: owner Shelly Gilliam.

Gilliam, who is Mexican-American, recently made history as the only Latina business-owner to make the finals in the Make Mine a Million contest for Arizona. Gilliam says that the entire experience of applying for the award, and attending the events for it in Phoenix last month, inspired her to make some changes to help her already successful animal-boarding business become even more successful. Such as? Investing more in real estate. Joining Toastmasters. And putting herself front and center with the public and media - and in more photos.

"I am so camera shy," says Gilliam, 42. "I also have a fear of speaking in public. But what this whole experience has taught me is to get over it already! I realized that too many women tend to put others first, and I've realized that in business, when you say 'oh, it's not about me, it's about the team,' you are actually undermining yourself and your business. It is about you. Of course it is. You have to give yourself permission to shine."

Gilliam and her husband, Daniel, bought the kennel business from his ranching father 15 years ago, she says. At that time, neither one of them knew much about animals, but that did not stop them from giving it a go. With Daniel being severely diabetic - and limited in his work for UPS at the time as the disease progressed - the couple were looking for a way to become more self-sufficient.

"I never had pets growing up," says Gilliam, who was born in El Centro, Calif., and raised between there and Arizona. "To me, everything we do in life is learned. So I didn't see my lack of experience with animals as a barrier. I saw it as a challenge to go out and learn as much as I could."

Now, Gilliam, a bright, exceptional woman who holds a college degree in liberal arts and philosophy and who frequently attends conferences to keep up to date on her industry, is every bit the insightful expert on dogs and cats that Cesar Milan, aka "the Dog Whisperer" is, according to those who know her.

"She has a dynamic personality and enthusiasm and is always willing to try new things, " says J.D. O'Reilly, a kennel technician who has worked for Gilliam for nearly a year.

"Every animal has its own personality," says Gilliam. "And I believe that every animal, like every person, has a destiny to fulfill. Our philosophy here is to help them do that, gently, and with compassion and integrity."

It's a formula that seems to be working. C Bar C is not only thought to be the best kennel in Prescott, it is also by far the busiest - posing a whole new set of challenges for Gilliam.

"We are learning how important it is as a small-business owner to be able to delegate responsibilities and trust others to get the job done, " says Gilliam. "For all these years, we've worked so hard. We realized our daughter, who's sixteen now, never had a normal Christmas, because from the time she was two, we had her working in the kennel with us with some job to do. We gave our employees vacations off, but that meant we had to work. It's a badge of pride for a small business-owner sometimes to say you work 90 hours a week. But there comes a point, when you've gotten big enough, that you really have no choice but to delegate and trust, or stagnate."

This article appears in the April 2008 issue of Latino Perspectives Magazine.


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Local Business Woman Named As Finalist for the Make Mine a Million $ Business Arizona Event  

~20 Finalists compete for financing, mentoring, and other prizes to help catapult their businesses' revenue to a million dollars ~


Scottsdale, AZ April 1, 2008 - Business growth program, Make Mine A Million $ Business selected Shelly Gilliam of Prescott, Arizona as one of the top 20 business women finalist to compete for an awards package at the Arizona event on March 4, 2008 at the Scottsdale Center for the Performing Arts. The exciting event featured female entrepreneurs from Arizona and other regions of the country who competed for business development packages that include money, marketing, mentoring and technology assistance to help their businesses grow into million-dollar enterprises. The even also included educational and network opportunities in addition to keynote speeches by Governor Janet Napolitano and Special Guest Nely Galan, Founder, GaLAn Entertainment.

Described as a cross between "The Apprentice" and "American Idol," the competition provided these twenty finalist the opportunity to present their business in a 3 minute "elevator pitch" to a panel of business experts and a live audience. Ten winners were chosen by the audience and judges who collaborate on the selection process.

Shelly Gilliam, owner of C-C Doggie Dude Ranch, was thrilled to participate and compete in the event. Gilliam exuded excitement at being in the top 20 of over 1,000 applicants, quickly recognizing that her success is due to the support of her family, the work of her dedicated staff, and lots of elbow grease to make dreams a reality! While Gilliam didn't make the top 10, she explained, "Simply being here is a tremendous honor. It gives me hope that women anywhere can successfully grow a business to a level of professionalism that allows them to stand toe-to-toe with anyone in the business world. Now it is only a matter of time before we break that million-dollar barrier!"

Launched in 2005 by Count Me In for Women's Economic Independence and founding partner OPEN from American Express®, the Make Mine a Million $ Business program was created to help post-start up, women-owned businesses grow to one million dollars in annual revenue. Since the inception, the program has hosted 14 competitions in cities around the country and grown into a nationwide movement.

"We are thrilled by the eagerness of women in Arizona and across the nation to participate in this event," said Nell Merlino, founder and president of Count Me In. "The number of applicants mirrored the growth of our entrepreneurs' businesses and their desire to take them to the million dollar level."

For more information about how women can grow their businesses, please visit .

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C-C Doggie Dude Ranch
3900 Willow Creek Rd. Prescott, Arizona 86301
Phone: (928) 445-2259 Fax: (928) 541-7529 Email:

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